Social media can help you market and expose your brand beyond your website. To gain more visibility, create profiles on Facebook, Twitter, LinkedIn, and YouTube – all of which have proven to be vital means of boosting your ranking in Google’s search results. More importantly, they help you engage with people, particularly key industry contacts, who may not land on your main page. Simply following someone on Twitter and re-tweeting one of their updates can help you gain notice.Social networking builds brand awareness and brand loyalty. It attracts and retains customers. Companies are exploring ways to get a bigger pay off via social media. The next frontier of social networking and blogging is social blogging. This ever-changing construct represents a way of communicating by people who like to keep each other updated about their daily routine and share information relating to common areas of interest. This is done through continuous updates that include text, pictures, audio or video.

You will want to use social media to increase your visibility, improve your search engine results and drive more traffic to your company’s website, which stands a good chance of increasing sales and growing the business. Of course one of the primary objectives is branding your business. Blogging is another tool to add to your overall social media strategy toolkit. Business owners whose companies are at all levels of growth, from promising start-ups to established and mature firms, are looking for effective promotional tools that are also cost-effective. Social media is one of the most exciting new communications tools to emerge in the last 20 years and it can provide cost-effective online marketing.

Social media, be it blogging, tweeting, or posting status updates is a different kind of marketing. It’s not about creating a sales pitch for your product or service. Instead, it’s about generating interest and keeping your audience updated about news, events and the latest product developments. A social blog is essentially a form or combination of tweets (short posts) and status updates. Users post content in the form of short sentences, images, or video links to large groups of friends, followers, or co-workers. Just like blogging, Twitter users can write messages on topics that range from what they are doing to what products or services they are using. These messages can be transmitted via posting, text messaging or e-mailing.

Businesses also can use various social media as effective forms of communication to reach out to large groups of consumers and associates instantaneously to learn about their needs and wants. They add value and lead to engagement that translates to increased brand awareness and direct sales. This is achieved through the effective use of compelling and to-the-point content that is in line with the business objectives. Hence, it proves to be an effective marketing strategy.

Some tips to make the most of blogging:
  • In general, blogging is about having conversations in a public space that position you as a subject matter expert.
  • The type of discussions you should have involves answering questions that people out there on the Internet are searching for. For instance, you can answer questions from consumers via Twitter about your business.
  • Share experiences and information. Social blogging is often used to share experiences in addition to business ideas and concepts. Always seek unique opportunities to share your ideas and offerings with not only your readers, but their associates as well, which will eventually bring in more prospects.
  • Announce upcoming events, awards and other news, but do it in a conversational tone. That way, your target audience are more likely to re-tweet or share your story.
  • Keep it fresh and spark your conversation with the help of images and videos.
  • Update your audiences on a regular basis, but only if there’s something new, informative and interesting to say. Even if you need to repeat an update to promote a current offer or a call to action for a project, put a new twist on it each time.
  • Encourage interaction and feedback.
  • You will benefit from feedback through comments and suggestions. You can also gain insight about your audience using Q&A and surveys. Make it easy for your readers to share posts. Encourage them to share tips and personal experiences after using your products or services. Make sure you are on hand to respond to comments.
  • Use your blog to make announcements.
Site should be your center of activity:

You can create information on your blog and then promote it using other social network tools. Make sure everything you do is tied back to your company website. Ensure that it has fresh content that improves search engine rankings. Use tags and keywords that make your posts more search-friendly.

Add your personal touch. This can help revolutionize how your business communicates with your customers and associates. Always think about what value and what message you want to communicate to consumers. From there on, share information, news, stories and announcements that are relevant to your target audience. Provide your customers with opportunities to support your business and to be a part of your growth and your success.

Leave a Comment

Your email address will not be published.

You may also like

Growing a Business

Want Great Guidance ? Find yourself a Super Mentor


They are the gods of small businesses, those inspired individuals who have achieved the highest levels of success. They can be the shining beacons who light up the path of running your business with their vision, wisdom and wealth of resources and contacts. They are The Mentors.

If you are fired with the passion to take your business to great heights, the best thing to do is find yourself a super mentor. Here are some tips to help in your quest

Pinpoint your Need

Sit down and focus your thoughts on your business growth strategy. Which area of the business needs a lift. Is is staffing, is it the finances, is it the production, is it the your lack of customers or is it the business as a whole that needs a makeover. Once you’ve zoomed in on the sore spot, this is where you need…

Read More
Growing a Business

Dreaming Big? You can Move Mountains with these Business Productivty Tips


You may be full of admiration for some people who seem to manage themselves and their work so usefully and efficiently. They seem to fit in so much productive work into the same number of hours which everyone has.. Let’s look what makes them tick and take a few tips.

Learn to identify your most productive hours

Its true, most productive people know which time of the day they can be most creative and efficient. They identify and allot these hours for the best part of their work. This way they are able to give their 100% awareness to the job and business productivity.

Early to rise- A winning habit

Waking up early is a personal habit that has all the plusses on its side. You need not necessarily go to work that early. It’s a habit that gives you more time for personal care, like mediation, exercise, walking,…

Read More
Growing a Business

Leadership Qualities that can make you an Icon


You may have reached the leadership position through sheer dedication to performance and a do or die attitude . Now that you are at the top, your viewpoint needs to change. You have to now be a role model, one whom others will look up to and follow. Here are some tips that can shape your leadership and management skills

Be Competent: Employees will look up to a leader who has good industry knowledge and management skills. If you do not possess these skills you should surround yourself with knowledgeable people who can offer good counsel. Competence is a trait all employees will admire.

Be Trustworthy: No one will look up to a person they cannot trust. Your employees will want to rely on you and count on you. In difficult situations, leaders are expected to apprise their employees of the situations and find solutions on how to address…

Read More
Raising Money

Are You offering Your Services Using the Right Pricing Strategies?


In these times of fierce competition, business people , mostly those that offer services and belong to the service based industry, are finding it a challenge to implement the right pricing strategies. It is virtually a struggle to set the right business price that will retain and attract the customers, and not drive them away. Follow these tips, the crucial dos and don’t s and you may be in a much better position to offer your services at the best price.

Maintain your Business identity and Dignity

If you are offering a unique or special product or service, don’t underrate it just because you want to build a better relationship with the customer. This will just cheapen your offering as another run of the mill. If its something special you are offering the customer, then communicate this fact to the client and get the equation right with the most…

Read More
Raising Money

What is a Fair Wage? How Do you Assess Fair Wage?


How do you figure out a fair wage?

This is a very common question for startups and small businesses. They can’t seem to decide or understand how to set wages and manage reputations at a time. They are determined to pay well but they also have to think about encouraging their employees to stay with them for a long time. This is why there is a need to think strategically.

Listed below are a few expert tips to help you decide:

Don’t Focus Only on Money

Money should never be the main focus for you or for your employees. You should decide on the wages in such a way that your employees are tied to your business. When your business does well they should be able to taste that success and vice versa.

Also, think about additional perks such as exclusive benefits and time off. Many employees value this more than the overall…

Read More
Raising Money

Tips to Winning Hard Negotiations With Ease


While some negotiations are easy, others are quite hard to win. If you stumble you will lose.

Whether it is a potential client or an investor, negotiations can be very tough and frustrating. The problem is that the moment you let your frustration overwhelm you, you will lose the deal and you will give in to whatever is being offered to you. In order to avoid that, here are tips to overcome tough times and to win even the hard negotiations:


Know your opponent as well as possible. This is the rule no matter what you do. You should understand your opponent to the T. Who the person is, what his culture is, what he thinks, what he stands for, how is his network, etc. are the questions you should ask yourself and answer through research before meeting up for the negotiation. Understanding the opponent will give you a great advantage.


Read More