Some major obstacles facing the Kenyan SMEs range from unstable cash flows to their inability to afford high-caliber workforce, power rationing to complying with a maze of central and local government regulations, nothing thus keeps their owners awake at night than the best way to market their businesses.
The only available platforms of advertising which include radio, television and print media, are exceedingly expensive, it is in return very impossible to measure their return to your investment. Apart from these, other business registration logistics also come from the pocket.
There is no need to keep worrying about marketing since there is now a cheaper solution. This solution is not a new invention since you are already using it. This is the internet. If you thought, “What is internet marketing?”, there here is how you go about internet marketing tips.
With many network providers, starting initiative to help get SMEs online, you are able to share your products /services, contact details, mission and vision, etc. this will enhance your image thus reaching a wider customer base. In addition, you also need not pay a designer to do it for you thanks to google’s recent initiative that lets SME owners build and host their own websites for free.
In addition, you don’t even have to pay social sites to have your business image posted. Popular social networking sites such as Facebook and Twitter also allow SMEs to create their own free accounts.
There are many advantages of internet marketing to your business which include:
- your ability to update content round the clock depending on the new products in the market
- Internet advertising becomes absolutely easy through social networking sites
- The potential to discover what your competitors are doing by visiting their websites and then seeing how your business can do it in a better way
- The ability to target specific customers by using key words in your content among many others
You should therefore, not fret because you can’t afford to market your business via the usual suspects, you have an alternative staring at right at you.
Things have changed faster than you can imagine. There has been a great change in the way business used to work. New age service has made life of people easy. ‘A click’ and your work is done sitting at a place. Customizing the service in internet marketing is easy than traditional marketing. the needs of the the customers are diverse. Keep yourself updated so as to develop internet marketing techniques.