Regularly conveying your thoughts about your company and industry through writing not only brings increased exposure but also invites discussion from others. The easiest way to find readers is to start a blog, which you can easily create using platforms such as Word press or Blogger, and update it at least once a week. While your tone will depend upon your personality, it’s best to be as open as possible.
One of your posts, for instance, could include a description of your first sale,
why you started your business or the challenges that you are facing, and the solutions that you have utilized for them.
Established networks with loyal followings, such as www.kenyaunlimited.com, can help you reach a wider audience more quickly and gain familiarity within a particular niche. While blogging on its own is a key source of information on your business, there is a growing need to establish a presence on the various social media channels to direct traffic to your blog.
To spread the word about your blog, include links to it on your main website and in your LinkedIn profile.
Whenever you write a new post, let your followers on Facebook and Twitter know by sending out the link to that post. Another way to encourage loyal readership is to allow others to subscribe to your posts, either through a newsletter or an RSS feed. You may also consider joining a blog network, such as www.kenyaunlimited.com.
Kenyan blogger have managed to build reputable brands online, such as Babawatoto (www.babawatoto.com), an e-commerce company that allows the Kenyan Diaspora to meet the needs of their family at home.
In addition to describing your company’s services, your site should give visitors a good sense of the person behind it you. Include a personal biography, and don’t forget to add a photo. Posting videos on your site is even more effective in connecting quickly with visitors.
An alternative to hosted blogging on WordPress or Blogger is acquiring a custom domain name, where the link becomes www.(your business name).com. This is the link that visitors to your site will use to access your page, giving you a brand presence online as well as enabling you to establish your brand around the domain name.