What makes a business logo great?
It all has to do with simplicity, you want to move the viewer in a perception so that when they first look at the business logo they get the idea, because that act between seeing and understanding is critical. If you wondered how to create a logo, here are few great logo ideas.
Make it unique
Your logo should stand out and be recognized among the slew of others in the same market space. It is highly advisable to stay away from overly used icons, like globes and arrows. You should keep in mind that a logo doesn’t need to say what a company does e.g. the Mercedes logo isn’t a car, the Virgin Atlantic logo isn’t an aeroplane, the Apple logo isn’t a computer so don’t feel like your coffee shop’s logo needs to show coffee beans.
Make it adaptable
Strong busienss logos translate well across different mediums.
Q. Will your logo evoke the same meaning on a business card as it will on a billboard?
Creating a logo must be have a simple design allowing for flexibility in size, ideally, your design should work at a minimum of around one inch without loss of detail. Additionally, when creative logos do not reproduce well on a small scale it causes problems for a brand’s clarity and value. Also keep in mind that it should reproduce well in black and white; the fax machine isn’t going away any time soon.
Make it appropriate
Before embarking on any sort of marketing campaign, you must first nail down your target audience. A creative logo needs to accurately reflect a company’s culture and values: the company’s essence.
Q. Designing for a lawyer?
Q. Ditch the fun approach. Designing for a kid’s TV show?
Nothing too serious advice the experts. Doing some market research is critical, too. Graphic designers warn that color is a major attribute in determining the appropriateness of a logo design. “Different colors are associated with different meanings in different cultures. It’s important to think about how the colors in your business logo reflect your brand values and the services or products you sell.
Make it timeless
It’s the neutrality of a design that makes a logo timeless, citing the KTN logo as an example. “You look at the clean lines, the symmetry, the modernist structure, the neutrality behind it and it really exposes the timeless quality”. Even though it’s been changed over the years, the timeless elements remain.
Logo being a face structure of any brand it gives a first impression. It is very important what your creative logos whats to say through colors. Logo designing is not possible with a blank canvas. Take the challenge of creating a business logo that describes your company. Additionally, you don’t have to make up 20-30 sketches or ideas. It depends on the ability and your level of understanding of what your client is looking for.