Starting Up

Factors to consider when getting your logo done

What makes a business logo great?

It all has to do with simplicity, you want to move the viewer in a perception so that when they first look at the business logo they get the idea, because that act between seeing and understanding is critical. If you wondered how to create a logo, here are few great logo ideas.

Make it unique

Your logo should stand out and be recognized among the slew of others in the same market space. It is highly advisable to stay away from overly used icons, like globes and arrows. You should keep in mind that a logo doesn’t need to say what a company does e.g. the Mercedes logo isn’t a car, the Virgin Atlantic logo isn’t an aeroplane, the Apple logo isn’t a computer so don’t feel like your coffee shop’s logo needs to show coffee beans.

Make it adaptable

Strong busienss logos translate well across different mediums.

Q. Will your logo evoke the same meaning on a business card as it will on a billboard?

Creating a logo must be have a simple design allowing for flexibility in size, ideally, your design should work at a minimum of around one inch without loss of detail. Additionally, when creative logos do not reproduce well on a small scale it causes problems for a brand’s clarity and value. Also keep in mind that it should reproduce well in black and white; the fax machine isn’t going away any time soon.

Make it appropriate

Before embarking on any sort of marketing campaign, you must first nail down your target audience. A creative logo needs to accurately reflect a company’s culture and values: the company’s essence.

Q. Designing for a lawyer?

Q. Ditch the fun approach. Designing for a kid’s TV show?

Nothing too serious advice the experts. Doing some market research is critical, too. Graphic designers warn that color is a major attribute in determining the appropriateness of a logo design. “Different colors are associated with different meanings in different cultures. It’s important to think about how the colors in your business logo reflect your brand values and the services or products you sell.

Make it timeless

It’s the neutrality of a design that makes a logo timeless, citing the KTN logo as an example. “You look at the clean lines, the symmetry, the modernist structure, the neutrality behind it and it really exposes the timeless quality”. Even though it’s been changed over the years, the timeless elements remain.

Entrepreneurial Learning

Logo being a face structure of any brand it gives a first impression. It is very important what your creative logos whats to say through colors. Logo designing is not possible with a blank canvas. Take the challenge of creating a business logo that describes your company. Additionally, you don’t have to make up 20-30 sketches or ideas. It depends on the ability and your level of understanding of what your client is looking for.

Leave a Comment

Your email address will not be published.

You may also like

Growing a Business

Want Great Guidance ? Find yourself a Super Mentor


They are the gods of small businesses, those inspired individuals who have achieved the highest levels of success. They can be the shining beacons who light up the path of running your business with their vision, wisdom and wealth of resources and contacts. They are The Mentors.

If you are fired with the passion to take your business to great heights, the best thing to do is find yourself a super mentor. Here are some tips to help in your quest

Pinpoint your Need

Sit down and focus your thoughts on your business growth strategy. Which area of the business needs a lift. Is is staffing, is it the finances, is it the production, is it the your lack of customers or is it the business as a whole that needs a makeover. Once you’ve zoomed in on the sore spot, this is where you need…

Read More
Growing a Business

Dreaming Big? You can Move Mountains with these Business Productivty Tips


You may be full of admiration for some people who seem to manage themselves and their work so usefully and efficiently. They seem to fit in so much productive work into the same number of hours which everyone has.. Let’s look what makes them tick and take a few tips.

Learn to identify your most productive hours

Its true, most productive people know which time of the day they can be most creative and efficient. They identify and allot these hours for the best part of their work. This way they are able to give their 100% awareness to the job and business productivity.

Early to rise- A winning habit

Waking up early is a personal habit that has all the plusses on its side. You need not necessarily go to work that early. It’s a habit that gives you more time for personal care, like mediation, exercise, walking,…

Read More
Growing a Business

Leadership Qualities that can make you an Icon


You may have reached the leadership position through sheer dedication to performance and a do or die attitude . Now that you are at the top, your viewpoint needs to change. You have to now be a role model, one whom others will look up to and follow. Here are some tips that can shape your leadership and management skills

Be Competent: Employees will look up to a leader who has good industry knowledge and management skills. If you do not possess these skills you should surround yourself with knowledgeable people who can offer good counsel. Competence is a trait all employees will admire.

Be Trustworthy: No one will look up to a person they cannot trust. Your employees will want to rely on you and count on you. In difficult situations, leaders are expected to apprise their employees of the situations and find solutions on how to address…

Read More
Raising Money

Are You offering Your Services Using the Right Pricing Strategies?


In these times of fierce competition, business people , mostly those that offer services and belong to the service based industry, are finding it a challenge to implement the right pricing strategies. It is virtually a struggle to set the right business price that will retain and attract the customers, and not drive them away. Follow these tips, the crucial dos and don’t s and you may be in a much better position to offer your services at the best price.

Maintain your Business identity and Dignity

If you are offering a unique or special product or service, don’t underrate it just because you want to build a better relationship with the customer. This will just cheapen your offering as another run of the mill. If its something special you are offering the customer, then communicate this fact to the client and get the equation right with the most…

Read More
Raising Money

What is a Fair Wage? How Do you Assess Fair Wage?


How do you figure out a fair wage?

This is a very common question for startups and small businesses. They can’t seem to decide or understand how to set wages and manage reputations at a time. They are determined to pay well but they also have to think about encouraging their employees to stay with them for a long time. This is why there is a need to think strategically.

Listed below are a few expert tips to help you decide:

Don’t Focus Only on Money

Money should never be the main focus for you or for your employees. You should decide on the wages in such a way that your employees are tied to your business. When your business does well they should be able to taste that success and vice versa.

Also, think about additional perks such as exclusive benefits and time off. Many employees value this more than the overall…

Read More
Raising Money

Tips to Winning Hard Negotiations With Ease


While some negotiations are easy, others are quite hard to win. If you stumble you will lose.

Whether it is a potential client or an investor, negotiations can be very tough and frustrating. The problem is that the moment you let your frustration overwhelm you, you will lose the deal and you will give in to whatever is being offered to you. In order to avoid that, here are tips to overcome tough times and to win even the hard negotiations:


Know your opponent as well as possible. This is the rule no matter what you do. You should understand your opponent to the T. Who the person is, what his culture is, what he thinks, what he stands for, how is his network, etc. are the questions you should ask yourself and answer through research before meeting up for the negotiation. Understanding the opponent will give you a great advantage.


Read More