Post different content forms. Content doesn’t always mean words. Relevant content includes videos, photos and audio clips.
Update content regularly. A common mistake that many people make is mass reproducing content e.g. they reproduce content from their Faceboo kpages onto Twitter and vice versa. This is not good social media marketing. In addition, content especially tweets and Facebook status updates, shouldn’t park in your accounts all day. Update at least thrice a day.
Associate your business with a cause one tactic that will give momentum to your social media marketing strategies is by aligning your brand with initiatives/meaningful causes like the recently concluded Kenyans 4 Kenya. Keep content about your participation minimal otherwise it will be regarded as a publicity stunt. Instead, ask your community to voice their views on issues unleashed by such disasters such as agricultural policy, irrigation and extension services. A temporary diversion from brand-related content shows that your business cares about and desires to be involved in solving real-world challenges.
Massage their emotions. nothing makes an impact on your community’s emotions than the feeling that your business considers them special. So special they are that they are the ones to know new products and services, the first to be invited to the launch parties, and the first to know of upcoming price discounts, and that they are the first to receive birthday wishes, etc.
Emergency responses. Any Business is bound to experience disasters and as we have seen with many Businesses, response to disasters are often inadequate. You will be tempted to respond with a ‘know-it-all’ reply. Resist that temptation. Respond politely with a line like, “Thank you for your observation, we are doing our best to contain the situation…” In these emergencies, constant communication is essential. Make use of your social media strategies to give regular updates.
Implementing the five social media marketing tactics above is a strong way to anchor your social media marketing strategy on a stable surface.
Social media is not a platform you should fear of. In fact social media management helps your business stand ahead in the competitive market. All it takes is a friend, an individual, coach or who ever it is who takes an effort to share your valuable new or information which is the life of your business. People still have the same wants and desire, only the way of approaching should be changed.