Make every customer interaction count your first strategy to building strong customer relationships is to make every customer interaction count. Don’t take a single customer for granted. Each and every interaction with a customer is a gift and should be valued. But how do you bring about that interaction? You can achieve that by setting up a focus group made up of loyal customers who make a vital tool for you to understand their minds and knowing their needs.[sws_blockquote_endquote align=”left” quotestyle=”style02″]You can’t just ask the customers what they want and try to give that to them. By the time you get it built, they will want something new.[/sws_blockquote_endquote]
Follow-through on commitments and claims about products or services
Your business must make a specific promise to the customer and deliver on that promise if it intends to win the heart of the customer. False claims however should be avoided at all cost as it can harm your credibility.
Offer benefits and product value that responds to the customer’s desires
Another positive step to building a strong customer relationship management is to offer value to the customer. Go all out to let your customers know you are a stickler for quality.
[sws_blockquote_endquote align=”left” quotestyle=”style02″]If you build a great experience, customers tell each other about that. Word of mouth is very powerful.[/sws_blockquote_endquote]
Treat customers as individuals who are respected and valued
As an entrepreneur, you must know how hard it is to find one good customer. I hope you also know that it costs more to find a new customer than to take care of existing ones.
[sws_blockquote_endquote align=”left” quotestyle=”style02″]It all comes back to the basic. Serve customers the best tasting food at a good value in a clean restaurant, and they will keep coming back.[/sws_blockquote_endquote]
[sws_blockquote_endquote align=”left” quotestyle=”style02″]Courteous treatment will make a customer a walking advertisement.[/sws_blockquote_endquote]
Listen to customers
Even complaints can be a gift if handled properly and quickly. Be available and accessible when customers have questions, concerns, or comments. Humans always look for someone to talk to or share their problems with. If you can listen more to your customers, you will end up knotting the bond between the customer and your business.
[sws_blockquote_endquote align=”left” quotestyle=”style02″]Your most unhappy customers are your greatest source of learning.[/sws_blockquote_endquote]
[sws_blockquote_endquote align=”left” quotestyle=”style02″]Spend a lot of time talking to customers face to face. You will be amazed at how many companies don’t listen to their customers.[/sws_blockquote_endquote]
Build a strong brand identity
Make it easy for your customers to identify your business or products in the midst of the crowd. Create a winning slogan, tagged with a catchy logo and a unique theme. Most important, make a specific promise and deliver on that promise.
You can also forge that specific promise into a USP just like FedEx and Domino Pizzas did. If Fortune 500 companies such as Coca Cola, Nike, and McDonalds are investing in building a strong brand identity, why shouldn’t you?
[sws_blockquote_endquote align=”left” quotestyle=”style02″]If you are not a brand, you are a commodity.[/sws_blockquote_endquote]
Surround your customers with valuable information
You can do this by using emails, website content, social media, and other methods of outreach but do not be invasive. Keep them informed on the latest trend, price or development. You must also make it easy for customers to reach you; if possible, be their next door neighbor.
Does your business have a website?
If your answer is no, then it’s time to get one. If yes, then you should consider making your website user-friendly and easy to navigate for new and existing customers. The World Wide Web(internet) is making it easier for businesses to build strong customer relationships with their customers; why don’t you take advantage of it?
Reward loyal customers
This is a point that can never be over emphasized. Most businesses go after new customers while forgetting that the existing customers need to be taken care of. Introducing a loyalty program is a very effective relationship marketing strategy.
Nothing strengthens a bond more than appreciation. Thanking customers for sticking to your brand will go a long way to make them know they are important. A simple thank you package might be all your business needs to connect personally with your existing customers.
[sws_blockquote_endquote align=”left” quotestyle=”style02″]We see our customers as invited guests to a party, and we are the hosts. It’s our job everyday to make every important aspect of the customer experience a little bit better.[/sws_blockquote_endquote]
Create a blog about your business where discussion is more casual and inviting.
Blogging is a trend that has come to stay. Almost all businesses today maintain a blog. A blog is a powerful communication tool that can help you stay in touch with your customers.
There are some individuals that have built a strong personal brand online using blogs as a platform. A blog improves your customer relationship process and can be a tool to obtaining instantaneous feedback from your customers.
Finally, building a strong customer relationship is not rocket science. All you need to do is to take into consideration the little things that matter. Creating long lasting relationships helps to ensure long-lasting customers and repeat sales.
Customers want to know that they are valued and appreciated as an individual. Showing existing customers that value and appreciation encourages them to refer their colleagues, friends, and others to your business. So armed with these 10 relationship marketing strategies, you can build a strong customer relationship and outperform the giants.
Generally people will judge you with first impression you create with the first meeting and the opinion they make is most likely never changing. Building a strong base with your customers is no big task by any means. Communication being the only thing which can keep your customers connected to you and you connected to your customers, find smarter and innovative ways to keep in touch. Loyalty is the base of any relationship. Once created, will never let your customers leave you.