Promoting your business needs creative business ideas. Good business ideas are not hard to churn out. You only need to be a little different from others.Kuza Biashara gives few business tips:
Designing a good business card
This is very important for networking with your potential customers and business associates. Make sure that the card is professionally designed and you with your brand logo and colour are prominently visible. Important details about your business should also be included on the card. Make a habit of giving your business card at every given opportunity. Never leave home or office without your business cards.
Company car promotes your brand
One good business idea is to brand your company’s car. Brand your personal car. Also brand the car with your company’s corporate color and flash a catchy message on it. For example, if you happen to run a pet food store, then consider modeling a bone on the roof of the car.
Money back guarantee, free samples and discounts
Offer a money back guarantee to new and existing customers. They in turn will tell their family and friends about it and this will lead to repeat sales. Periodic discounts and free samples also make good marketing strategy. This a strategy that is bound to work and it was the same strategy that Debbi Fields adopted for her cookie company.
Employee motivation can help boost sales
Find ways and means to motivate your employees to promote your business. They will help you find new customers. Make them understand that the business’ success depends on their internal and external contributions. Give them incentives to promote.
Look around for any competitions that are being held in your local area. Then, offer to sponsor them prizes. The donation made should be the product your business sells and make sure that it is properly publicized.
Other successful business ideas are to make press releases regularly. It’s also a good idea to advertise products and services on mobile billboards that are attached to vehicles that move around your local area.
Designing marketing material and print media
Design an informational booklet and give it away for free. The booklet should be related to the products and services that your business offers. For instance, if you are running an electronics repair shop, you can bring out a booklet that teaches people how to take care of their electronic gadgets. If your’s is a pet store, then create a booklet that gives information about how to take care of pets.
It is important that you give away the booklet for free, but make sure you promote your business inside the booklet, on the front and back pages and on the center spread.
Design an excellent sticker and give it out to your existing customers. Make sure that it has phrases or matter that the customer will like to show off or display on his vehicle. For example, you can have a branded sticker with the words ‘I am a highly valued customer’ (insert the name of the company/ product line).
Advertise your business in the print media such as daily newspapers, magazines and journals.
Participating in trade-shows and business expos
Take your business to trade shows and business expos. Such events attract lots of customers give your business tremendous exposure.
Form strategic alliances with other small businesses in your area and cross promote each other. For example, if you happen to sell men’s wear, you can strike an alliance with men’s shoes, cosmetics and fragrances. You can even tie up with your local barber. All that is required is some creativity and a win-win plan.
Use Electronic media
Use electronic media to advertise your business. A good idea is to have web banners on sites associated to your product or sites that your target audience frequently visit. Digital screens in supermarkets, restaurants, malls, etc, are also good places to advertise.
Other top business ideas include
Come up with a loyalty program for your existing customers. This will encourage them to talk or brag about the brand they are associated with. Promote your business with direct marketing campaigns. Approach your local radio station and offer to provide valuable information to their audience. Alternately, design a hard-hitting branded brochures and hand them out to potential customers.
Make your packaging branded and reusable. A biscuit company I know of came up with the idea of a package similar to that of a dice game board for their biscuits. Once the customers eat the biscuits, the package can be used as a dice game board. You can also try using a map or educational material, but make sure it’s branded and valuable.
Get online. If you don’t already have one, then create a website and also add a blog to it.
Reach out to your existing customers and ask for referrals. It may sound a little bold, but it is bound to make them refer a family member or friend to your business. It does not pay to be shy.
One idea that will instantly create a brand affinity is organising a ‘thank you’ party for all your loyal customers. Ask them to invite friends who may not be your present customers. Give non customers a warm welcome and hand out promotional T-shirts or caps. Remember, the bottom line is that the promotional material has to be of a considerable value.
Customers are the audience to whom you distribute your products and services. New media is a great way to start spreading your business as it is comparatively a cheaper way to communication than traditional media. Attracting customers means listening to their needs. Few products or services are appealing to one set of audience but not others. Segment your market where you can find your required customers.