We often find Buy One, Get One Free offers. Well, there are tactical ways to use the word “free” in your marketing campaigns for it to be effective.

  • Make sure that you offer your customers something that is valuable for free. You can call it mutual exchange or anything appropriate that you deem fit. We assure you that you won’t go wrong
  • It would be a good start for your company if you gave away something valuable for free to the customer
  • It does not matter how valuable the free offers are. The idea is to allow the customer know your product or service and understand that the offer is risk free

When you offer something free to the customers, they are bound to take it the first time. In case you repeat the offer, then they will feel obliged and try to return the favour. In case, the customer is satisfied with the product, then it is bound to convert into sales.

Sometimes, the sales professionals get confused about how to use the “free” offer. We also find offers that read – spend over Kshs 2500 to get a T-shirt free. However, it is obvious that the offer is not totally free. It pushes the customer to spend to get a free product. But the principle of mutual exchange states that products need to be given away totally free without any conditions applicable. For instance, ‘Get the latest shade of lipstick absolutely free’ will do the trick. If the shade turns out to be a hit, customers are bound to buy the lipstick and you can also be assured of repeat customers.

The software companies make the best use of the “free” principle. During their brand building phase, they produce quality software and give it away for free. Once they establish trust in the market, they sell upgrades to the same customers who had earlier downloaded the software for “free”.

It is a good to offer products or services for free initially as it gives the customers the opportunity to understand and appreciate their quality. It instills confidence and helps customers turn patronizers. This will also mean that they would refer your products or services to others.

Another trick is to come up with something that is of high value, but would mean little cost or no cost for the company. A good example would be informational products.

One other tactic is to influence your customer to commit while giving away a free gift. This way, your efforts will prove to be profitable. This will help the customer take small steps towards the goal, without they realizing it. When a customer asks for more information, give them the relevant information, but also make them fill a form or give you contact information. This is a means of ensuring that they are willing to get offers and information about your products in future.

You can also give the customer a piece of truly valuable information that is not shared publicly. However, it is pretty easy to mess up with this strategy. Usually it turns out to be just another piece of advertisement. So in case you choose to use it, use it wisely.

Give out free samples to target customers

Giving free samples of your products to target customers is an effective marketing strategy. Most companies find it difficult to give something away and in case they do, then they end up distributing samples of rejected products or poor quality. This will surely hurt your credibility and reduce the customer’s trust towards the company and the product. Hence, they may refrain from buying it in future.

One classic example is that of Mrs Fields Cookies. When Debbi Fields started her company, she had no marketing strategy or business running skills. She simply baked some cookies and gave them away to people walking by. In keeping with this tradition, their company still gives away free cookies when they enter a new location. But the company now makes millions of dollars annually.

At this stage, it is important to learn another strategy that can help you influence a customer’s psychology and facilitate increased sales.

Create artificial scarcity

Direct mail marketers have mastered this particular strategy. They create an artificial scarcity to get their customers into action. Using words such as ‘limited time offer’ or ‘offer ending soon’ or ‘Offer open while stocks last’ do motivate customers to buy.

The trick is to create artificial scarcity in the mindset of the customers which in turn stimulates them to buy it. It works well with customers who have an interest in antiques, collectibles, information products and anything else that is not easily available.

Entrepreneurial Learning

Free! It sounds so good when you hear it. Appealing offers attract customers. And it is simply a business idea to draw the customers. The idea is to look for innovative business ideas. It is a benefit for purchasing a product or service where in return you a gift, discount or buy one get one offer. As an entrepreneur, you gain repeated customers and loyality. Gifts are a tricky thing to change your customers thinking. Again depening on your type of work, the expectations of your customer differs.

Leave a Comment

Your email address will not be published.

You may also like

Growing a Business

Want Great Guidance ? Find yourself a Super Mentor

post-image

They are the gods of small businesses, those inspired individuals who have achieved the highest levels of success. They can be the shining beacons who light up the path of running your business with their vision, wisdom and wealth of resources and contacts. They are The Mentors.

If you are fired with the passion to take your business to great heights, the best thing to do is find yourself a super mentor. Here are some tips to help in your quest

Pinpoint your Need

Sit down and focus your thoughts on your business growth strategy. Which area of the business needs a lift. Is is staffing, is it the finances, is it the production, is it the your lack of customers or is it the business as a whole that needs a makeover. Once you’ve zoomed in on the sore spot, this is where you need…

Read More
Growing a Business

Dreaming Big? You can Move Mountains with these Business Productivty Tips

post-image

You may be full of admiration for some people who seem to manage themselves and their work so usefully and efficiently. They seem to fit in so much productive work into the same number of hours which everyone has.. Let’s look what makes them tick and take a few tips.

Learn to identify your most productive hours

Its true, most productive people know which time of the day they can be most creative and efficient. They identify and allot these hours for the best part of their work. This way they are able to give their 100% awareness to the job and business productivity.

Early to rise- A winning habit

Waking up early is a personal habit that has all the plusses on its side. You need not necessarily go to work that early. It’s a habit that gives you more time for personal care, like mediation, exercise, walking,…

Read More
Growing a Business

Leadership Qualities that can make you an Icon

post-image

You may have reached the leadership position through sheer dedication to performance and a do or die attitude . Now that you are at the top, your viewpoint needs to change. You have to now be a role model, one whom others will look up to and follow. Here are some tips that can shape your leadership and management skills

Be Competent: Employees will look up to a leader who has good industry knowledge and management skills. If you do not possess these skills you should surround yourself with knowledgeable people who can offer good counsel. Competence is a trait all employees will admire.

Be Trustworthy: No one will look up to a person they cannot trust. Your employees will want to rely on you and count on you. In difficult situations, leaders are expected to apprise their employees of the situations and find solutions on how to address…

Read More
Raising Money

Are You offering Your Services Using the Right Pricing Strategies?

post-image

In these times of fierce competition, business people , mostly those that offer services and belong to the service based industry, are finding it a challenge to implement the right pricing strategies. It is virtually a struggle to set the right business price that will retain and attract the customers, and not drive them away. Follow these tips, the crucial dos and don’t s and you may be in a much better position to offer your services at the best price.

Maintain your Business identity and Dignity

If you are offering a unique or special product or service, don’t underrate it just because you want to build a better relationship with the customer. This will just cheapen your offering as another run of the mill. If its something special you are offering the customer, then communicate this fact to the client and get the equation right with the most…

Read More
Raising Money

What is a Fair Wage? How Do you Assess Fair Wage?

post-image

How do you figure out a fair wage?

This is a very common question for startups and small businesses. They can’t seem to decide or understand how to set wages and manage reputations at a time. They are determined to pay well but they also have to think about encouraging their employees to stay with them for a long time. This is why there is a need to think strategically.

Listed below are a few expert tips to help you decide:

Don’t Focus Only on Money

Money should never be the main focus for you or for your employees. You should decide on the wages in such a way that your employees are tied to your business. When your business does well they should be able to taste that success and vice versa.

Also, think about additional perks such as exclusive benefits and time off. Many employees value this more than the overall…

Read More
Raising Money

Tips to Winning Hard Negotiations With Ease

post-image

While some negotiations are easy, others are quite hard to win. If you stumble you will lose.

Whether it is a potential client or an investor, negotiations can be very tough and frustrating. The problem is that the moment you let your frustration overwhelm you, you will lose the deal and you will give in to whatever is being offered to you. In order to avoid that, here are tips to overcome tough times and to win even the hard negotiations:

Research!

Know your opponent as well as possible. This is the rule no matter what you do. You should understand your opponent to the T. Who the person is, what his culture is, what he thinks, what he stands for, how is his network, etc. are the questions you should ask yourself and answer through research before meeting up for the negotiation. Understanding the opponent will give you a great advantage.

Walking…

Read More